Business Story Telling & Brand Development Month 3

Another capstone for completing my Masters of Science in Entertainment Business is to create a business plan. In this assignment I had to create a video telling a story related to my business plan for my leadership portfolio. Club New Jack (CNJ), LLC is a start up nightclub based in Harlem, New York, which specializes in different New Jack Swing R&B national acts from the late 1980’s and 1990’s performing live on a weekly basis. New Jack Swing originated from Harlem and is a style of music that fuses the production of Hip Hop and R&B giving its sound a swing. New York offers nightclubs from different genres. Competitors in the market do not offer an outlet for CNJ’s target market to attend on a weekly basis. Therefore, there is a burning need for this niche market to have a place to attend live events from the music of their past. Club New Jack’s mission is to provide high-quality live R&B from the late 1980’s to late 1990’s creating a nostalgic experience for our customers.