Internet Marketing and Web Search Month 10

In this assignment I had to create a wiki-style web page using Google Sites. Below is the set up I use for the wiki page.

By: Keith Harrison
https://sites.google.com/site/digitalimo/digital-media-artist-discoveries
Digital Media Artist Discoveries

Introduction
The days of walking up to an A&R and begging them to listen to your demo are rare in this new technology era. There are artist that still get discovered this old fashion way but now artists find it much easier to draw attention to themselves. The technology boom has afforded the unknown artist with free tools that can reach a wide audience that only record labels were use to providing. This is proven to be a real thorn into the sides of the record companies. If use properly, then digital media sites including Myspace, YouTube and SoundClick are extremely powerful for an unknown artist to reach their target audience.

Success Stories
After viewing Justin Bieber’s YouTube clips in 2007, Scooter Braun signed the young artist to a management agreement. Braun guided the young talent to a bidding war between two of the pop world’s biggest superstars Usher and Justin Timberlake. Both Usher and Timberlake were starting record labels of their own and were looking for talent to sign. Usher’s imprint US Records distributed through Sony Music Entertainment ultimately won the bidding war. This signing followed by his number one album, My World 2.0, has led to two world tours for the young singer. Bieber is the youngest solo male artist to reach number one the billboard charts coming close to the Legendary Stevie Wonder who reached this height at 13 while Bieber did it 16. The album features the number billboard hit “Baby” featuring hip hop superstar Ludacris and has over 150 million hits on YouTube.

After creating a Soundclick, MySpace and YouTube page, Soulja Boy Tell ‘Em found much success in 2007. He released an independent album on iTunes in March of that year including the soon to be hit “Crank That.” Crank That was a dance anthem created by the young artist. To accompany the song, he created a YouTube page featuring a video to instruct how to do the Crank That dance. The YouTube video now has over 74 million views as of 2010. Crank That also reached number one on the billboard charts in 2007.

References:
http://www.billboard.biz/bbbiz/content_display/industry/e3id9cb9e80bbe9e70cc01f20c23d255965 Justin Bieber’s number one album My World 2.0
http://www.billboard.com/artist/soulja-boy-tell-em/chart-history/933832#/artist/soulja-boy-tell-em/chart-history/933832 Soulja Boy Tell ‘Em chart billboard history

External links:
http://www.youtube.com/watch?v=8UFIYGkROII Soulja Boy Tell ‘Em youtube link
http://www.youtube.com/watch?v=kffacxfA7G4 Jutin Bieber youtube link

Author’s links:
http://twitter.com/KeithLHarrison
http://clubnewjack.blogspot.com/